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We Don’t Train Your Team — We Change Their Behavior on the Phone

Using weekly 1-on-1 coaching, real call reviews, and proven Spaced Repetition, we build habits that stick — not short-term improvement.

15 minutes a week changes behavior. 2 days a year does not.

TAKE THE FIRST STEP NOW!

15-minute weekly 1-on-1 coaching (not one-time events)

Structured process — not scripts 

Real call reviews with your managers

4.9-star rated by dealerships nationwide

GOOGLE REVIEWS

  • I have recently gotten into a sales job with zero experience. This training with CMS has been amazing. The staff is very professional, and has great feedback. They are very on top of it, by giving you follow up and courtesy calls to remind you to get your training done. They have a very smooth and efficient training process that helps you build up the confidence slowly, instead of throwing you in the deep end. I am very pleased with their training process.

    Grant Johnson Avatar
    Grant Johnson
    1/11/2021
  • Absolutely great training program from these guys! The entire staff is extremely friendly and helpful! The tools that they give you and help you practice with have helped me drastically improve my phone interactions with customers, from information gathering, to objection handling and setting appointments. Thank you!

    Lennon Da Hora Avatar
    Lennon Da Hora
    1/07/2020
  • I have had many different trainings over 20 years in the car business some have been very helpful some have only regurgitated old techniques and information. I have found CMS techniques to be extremely helpful. I am setting more appointments and more are actually showing. This program is excellent.

    Rob Cannon Avatar
    Rob Cannon
    8/05/2022
  • I would like to thank them. Because I have never worked in car sales before so when I started working I didn’t know how to talk to customers over the phone and set up the appointment plus how to come over the objections that they have but working with CMS I learned a lot. I highly recommend them.
    Thank you so much Belleville Hyundai for getting me connected with them.

    Nikit Patel Avatar
    Nikit Patel
    7/21/2023
  • I love the training, the individuals are so nice and make it fun! Not to mention that this does help you set more appointments. Thanks for helping me become a better salesman!

    Jarvion Franklin Avatar
    Jarvion Franklin
    3/23/2021
  • It’s a great environment, I worked there for 3-4 years and I really enjoyed the experience. The office environment is really welcoming, I hear how people prefer this job than any other competitor due to the friendliness of every employee. Pettiness and gossip is never tolerated making it a safe environment ✨ Like I said no tolerance for anything else than professional adults! the management really cares about employees at this establishment, its like nothing ever seen.

    Kimberlee Koerner Avatar
    Kimberlee Koerner
    5/31/2022
  • The way this company treats it's client's is amazing. If you mess up they will help you out on how to overcome it. I have become more and more comfortable talking with clients over the phone.

    Robert Davis Avatar
    Robert Davis
    7/09/2019
  • The staff is polite and courteous of a salesperson's time, and very professional in their technique. I have learned over my weeks of training that it is never too late to from others how to be more effective in communicating with customers. Customer Management Systems has certainly helped me in this regard. I would heartily recommend them.

    Jim Long Avatar
    Jim Long
    8/24/2021
  • Customer Management Systems has been great! They have taught me many great word tracks that I use everyday now. I have seen my appointment numbers increase every month since we started their training. Everybody on the phone is always super nice and professional.

    Taylor Carlson Avatar
    Taylor Carlson
    4/09/2026
  • I have personally seen an increase in my success because of Customer Management Systems. The staff are all highly professional. Their service stands above and beyond the rest. If you are not using their service you are truly missing out on your own success. I highly recommend Customer Management Systems.

    AJ Lamb Avatar
    AJ Lamb
    8/04/2020
  • Using this company as a training method for making sales calls has helped considerably. Some of the trainers give very honest feedback, but some almost seem like they’re afraid to offend when I call in, but it is reflected in the scores they give instead. Overall a very positive experience. I was skeptical at first but phone calls have become was easier since I started using the scripts.

    Tyler Schreifels Avatar
    Tyler Schreifels
    8/21/2019
  • I have been doing the training for about 9 weeks now and I really appreciate it. The trainers are all super nice and helpful. And the techniques they teach us are really helpful while scheduling appointments. I would recommend to any dealership or phone business to have their employees train with them.

    Douglas Byrd Avatar
    Douglas Byrd
    11/10/2020
  • At the beginning, I felt like I had known enough from previous phone training I had been given over the last few years of my career. Turns out I was wrong, and definitely have picked up some very useful knowledge after my 6th week doing this training. All of the staff is very fun to work with, especially Kara! She made the weekly training more fun, and even threw in some personal pointers of her own to help me even further. Keep an open mind, and give them a shot! It's worth it!

    S H Avatar
    S H
    9/24/2020
  • This is one of the best phone trainings I have ever had. I find myself use the material in actual phone calls. The staff there are all top notch and would recommend to any and everyone!

    Jeff Pate Avatar
    Jeff Pate
    2/17/2021
  • I originally completed the 16 week Incoming Sales course to help with appointment setting and getting more familiar with automotive sales calls. As of today I have also completed the 12 week Outbound Sales course to help me further my phone skills and making sure my customers are taken care of properly. The staff is top notch and always willing to help ensure you get the most out of the courses. The group calls are also helpful as they serve as live critic sessions and help you realize areas you might be missing! All around a great team, and great learning experience!

    Trevor Elliott Avatar
    Trevor Elliott
    6/17/2019
  • CMS has been very helpful. I work at a dealership and every week I look forward to doing my phone training just because it helps me feel more confident on the phone with the customers. All the staff are amazing and very helpful as far as they critique you throughout the training by giving you advice on how you did plus what you can improve on. If you are new and work at a dealership like I do or evening have to take call or make them. This training is a game changer and is very beneficial.

    Natalie Day Avatar
    Natalie Day
    5/05/2023
  • CMS is an excellent option for dealership phone training. Their trainers offer relevant, bite-sized training sessions that will absolutely make your sales staff more effective when dealing with customers on the phone. Their approach is extremely effective and their trainers are top notch. I have worked with Jaime for several weeks and can not speak highly enough of her sessions, really good stuff!

    John Johnson Avatar
    John Johnson
    1/16/2020
  • This training is great the people who do the training are amazing friendly and helpful and the training itself has help build more confidence when speaking with customers on the phone and turning them into appointments

    George Cada Avatar
    George Cada
    4/02/2026
  • It’s been a lot of fun really using my experience with phone training with customers. Even if you’re just starting out, you’ll catch yourself weaving in your training with everyday calls! Special thank you to Taylor Darby, whom has been an absolute gem to work with. Thank you for making my training sessions light hearted and fun!

    isaac smyth Avatar
    isaac smyth
    3/15/2023
  • Michelle Betancurt is a splendid phone trainer and I would recommend to ONLY go through her. Everyone else is good be she actually cares and WANTS to help you better yourself and makes sure you are doing well! She helped me advance my confidence in the phone training!!!!

    sonny j Avatar
    sonny j
    3/11/2022
  • The training provided is very effective and efficient. The trainers are very helpful and walk you through everything step by step. Haileigh has been amazing to work with. She is very helpful and doesn't get upset when I mess things up. She is very professional with everything she does. I really enjoy working with her.

    brian mccullough Avatar
    brian mccullough
    1/29/2021
  • The training provides practical techniques for setting more appointments, improving communication with customers, and confidently handling customer rebuttals and objections. The sessions were engaging, easy to understand, and filled with real-world examples that our team could immediately apply. Since completing the training, we've seen improvements in our conversations with customers and our overall appointment-setting process. We appreciate the knowledge, professionalism, and support provided by the CMS Training team and would highly recommend them to any business looking to strengthen their customer engagement and sales skills.

    Abigail Morel Avatar
    Abigail Morel
    6/24/2026
  • Customer Management Systems has really helped me own the phone when having conversations with customers, I feel more confidant and setting more firm appointments while gaining the trust of customers. We absolutely love Ryan and Taylor and always feel excited to get our next phone call after doing our weekly training. Great people! Great company!

    Melissa Gibbs Avatar
    Melissa Gibbs
    9/04/2019
  • I've been in sales for a little less than 5 years. From selling health products door to door, to selling insurance and retirement investments, to now..... selling cars. I've gone through many scripts, but I'll have to say these scripts are much simpler and effective than any other I've been accustomed to. As far as their company goes, CMS, it's been a pleasure to have been trained by them. Their communication and understand is on point and punctual. Their employees, Sarah and Jessie (Sorry if I misspelled the names), are nothing short of fantastic. Always calm, patient, understanding, and professional. They're always checking in multiple times during the week to remind our sales team to get our phone training done. It's never a bother, but rather a pleasure since we're always so busy, the reminder helps a lot. Nothing but good things to say. Would recommend!

    Branden velazquez Avatar
    Branden velazquez
    10/16/2020
  • I Have Been In Phone Training with This Company for a Few Months. I Can Tell its making a Difference in the Way That I Answer/Control The Calls with My Customers. All of the Trainers have Been Great! Kim Was My Trainer today and Was Very Attentive to Help with any questions I Have.

    Bennett Cobban Avatar
    Bennett Cobban
    5/24/2022
  • I have never had a Dealership Job in Sales so when I started, I did not know how to get the customers in the dealership, this training has helped me in many ways! I use it daily when I get stuck in a conversation or when it becomes complicated. HIGHLY RECOMMENDED. Thank you Walsh Honda for getting us the training we needed to become better.

    Sarah Hammonds Avatar
    Sarah Hammonds
    3/15/2023
  • This training was super helpful. Definitely increased my confidence both over the phone and in person. Everyone was super duper helpful and provided me with tips and advice on how to get better. I trained with Kalista and Taylor several times and each time was extremely pleasant. I would definitely recommend this training to anyone considering it.

    Jeraldine Beaubrun Avatar
    Jeraldine Beaubrun
    5/04/2023
  • Working with CMS has greatly assisted me with my incoming phone calls. The training sessions were smooth, helpful, and knowledge filled. Amazing job from everyone I’ve worked with and I thank them greatly!

    Jeramy Marshall Avatar
    Jeramy Marshall
    8/05/2022
  • Being able to handle sales calls without hesitation is very important in my line of work. The training calls and mock sales calls they do are really starting to improve my sales game, and I have only been training for a couple months at a phone call a week. I was feeling slightly awkward at my sales calls and nowadays I feel much more competent. Thanks CMS.

    Brendan Callahan Avatar
    Brendan Callahan
    9/05/2020
  • Over the course of doing this phone training I have found it most helpful with nailing down appointments for my place of employment. It has made my phone calls easier to handle and take control of the conversation. Also the girls that I have trained with have been great. They are tentative and helpful in any of my questions ot concerns. Two thumbs up!

    Victoria Rivers Avatar
    Victoria Rivers
    1/27/2021
  • This is a great form of training. I do very well in sales and never realized how much I was leaving on the table by not asking for the appointment. Something that is as simple as that and benefits me and my customers.
    Awesome!!!!!!

    brandon blair Avatar
    brandon blair
    2/04/2020
  • Staff is always professional and very kind! Michelle is my favorite trainer, always has constructive criticism and uplifting words! Has helped me so much in my job!

    Sal Tomlinson Avatar
    Sal Tomlinson
    8/27/2021
  • I enrolled in this program a green salesman and just a few weeks into it I am a selling machine! This will change your career for the better! The staff is so friendly and understanding. Taylor (probably is not her real name) helped me break out of my shell and step up my enthusiasm!!!

    Daniel Pruitt Avatar
    Daniel Pruitt
    7/24/2019
  • Great staff, very personable, my last experience with Kim was awesome. Keep up the hard work y'all are doing great. I would recommend this training to anyone in the car business.

    Rocky Stanley Avatar
    Rocky Stanley
    5/28/2022
  • Jesse and Lauen are great. I have completed both the service and sales programs (basic and masters). The scripts are easy to follow and the team gives great feedback.

    Darlene West Avatar
    Darlene West
    3/07/2023
  • Our company has been using CMS for phone training, and the experience has been absolutely incredible.

    A huge shoutout to Alexis and Emily—they are both amazing, supportive, and incredibly helpful throughout the entire process. They don’t just teach; they genuinely care about helping you improve and build confidence on the phones.

    The sales scripts they provide are practical and highly effective. I find myself naturally using their script structures during live customer calls, and I’ve already seen a high success rate in my conversions. If you want your team to master the art of talking to sales customers, I cannot recommend CMS enough!

    Nicole Thornton Avatar
    Nicole Thornton
    6/05/2026
  • The trainers at Customer Management Systems have been a great help in boosting my confidence on the phone at work! I feel that the training has aided in my professionalism as a service advisor and I greatly appreciate their help and guidance! I have worked with Elise, Selena, Emily and Jessie and they have all been wonderful.

    Claire Frank Avatar
    Claire Frank
    7/22/2026
  • Every week I feel myself getting more comfortable and confident on the phones. The consistent role‑plays and familiar scripts make it easy to navigate conversations, stay in control, and handle objections that used to throw me off. What used to feel challenging now feels natural, and I can hear the improvement in my tone, pacing, and confidence. This training is helping me sharpen my skills, strengthen my communication, and show up better for every customer I talk to.

    Roberto Ramirez Avatar
    Roberto Ramirez
    6/30/2026
  • I love the app. Feedback is great and I appreciate their honest opinions. I highly recommend.

    Samuel Turner Avatar
    Samuel Turner
    10/08/2020
  • We are so blessed to have this phone training! The girls have honestly helped me with my confidence on the phone as well as helping me to take control of the conversation. Shout out to Taylor and Jamie! You have both helped me come out of my shell! My appointments have DOUBLED!!

    Amber Bender Avatar
    Amber Bender
    10/11/2019
  • This is an awesome training course. Using the techniques they teach in real life definitely work. I sound more professional and in control of the phone conversation, and you can easily transition into making the appointment!

    Tony Kurdilla II Avatar
    Tony Kurdilla II
    6/17/2019
  • I had a wonderful experience with the phone trainers here! At first I was hesitant and nervous, but after the first 2 calls, I noticed actually how helpful they are! You actually really get into it sometimes, and they feel like real calls with a customer. This has helped me with picking great word choices/rebuttals in some of my current leads! Thank you!

    Paige Grandowski Avatar
    Paige Grandowski
    12/11/2019
  • The weekly phone training sessions are well-structured and clearly focused on professional growth. The program provides a strong foundation for improving communication skills and can be a valuable asset for dealerships looking to enhance the performance of their BDC, customer care, and sales teams. Overall, it’s a useful resource for building consistency and confidence on the phones. I would recommend this program to dealerships of any size.

    Jessica Froelich Avatar
    Jessica Froelich
    4/01/2026
  • I have been completing training with CMS for months now and I think they have down an amazing job in their critiques and strategies to help build my phone communication skills. I believe it has helped me better handle customers on the phone as well as set more appointments.

    Hayley Hamilton Avatar
    Hayley Hamilton
    8/13/2021
  • Ladies are absolutely amazing at helping you get better not only to set appointments but customer service overall! Great feedback on every phone call training. Definitely make my day!

    Andrey Shichanin Avatar
    Andrey Shichanin
    2/28/2022
  • The trainers are great. I have definitely improved my salesmanship due to the training I have received. Also, one trainer specifically, Layney is top notch. She has helped me with additional questions on how to handle low inventory problems that have surfaced as part of the pandemic/ microchip shortage and was able to help guide me along with certain aspects of the training that I had a tough time relating to. I still have a lot more to learn but I have a lot more lessons to go from CMS.

    Sean C Mac Avatar
    Sean C Mac
    12/08/2021
  • CMS has a great team, and really provides quality training for individuals pursuing a career in the car business! Not only do they provide great feedback, they keep you on your toes at all time! Thank you! - Francisco @ Chevy Exchange

    Francisco Zabala Avatar
    Francisco Zabala
    8/26/2021
  • CMS and their word track learning system has been wonderful for understanding the way incoming and outgoing calls are to be handled. The associates at CMS are very wonderful to work with with an expertise of handling questions and overcoming objections. I look forward to talking with them and learning new methods of procedures. Great Stuff!!

    John Mijal Avatar
    John Mijal
    5/25/2022
  • I click to schedule my training session. I grab a cup of coffee and they call and here we go! Everyone has been great to work with. I just finished a training session with Layney and she handles things very professional and serious but fun and learn all at the same time. I have worked with Kim, Sarah, Michelle, LeAnn, etc. They have all been a joy and relaxing to work with. Great teachers, instructors, pleasant, and yes even fun! I even kind of look forward to it every week. LOL Happy Holidays!!!!

    Polly Applebury Avatar
    Polly Applebury
    12/09/2021
  • The best phone training I have had so far. The scripts are practical and easy to follow not to mention, effective. It has really helped me up my game. Sierra is pleasant and detailed-oriented when pointing out my strengths and weaknesses.

    Nestor Caro Avatar
    Nestor Caro
    1/17/2023

Our Phone Training Slots

For a low monthly price, phone training slots are versatile – you can train a sales rep, a service rep, your parts staff or receptionist, all by making simple substitutions effortlessly when needed. Training slots can be used for any and all of the courses that we offer.

PHONE TRAINING SLOTS

 

COST EFFECTIVE

Sell more cars with a monthly cost lower than the average gross on one vehicle.

VERSATILE

Train anyone at your dealership using our training slots – sales, service, parts and more.

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We’ll provide you with every piece of the phone training puzzle, while doing all of the heavy lifting.

FIX YOUR PHONES TODAY.

Take the first step to fixing your phones forever.