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We Don’t Train Your Team — We Change Their Behavior on the Phone

Using weekly 1-on-1 coaching, real call reviews, and proven Spaced Repetition, we build habits that stick — not short-term improvement.

15 minutes a week changes behavior. 2 days a year does not.

TAKE THE FIRST STEP NOW!

15-minute weekly 1-on-1 coaching (not one-time events)

Structured process — not scripts 

Real call reviews with your managers

4.9-star rated by dealerships nationwide

GOOGLE REVIEWS

  • Being new to BDC sales, this training is extremely helpful. Coral has a very patient and calming personality and explains the various parts of the script and why it works. I tend to go off script at times and Coral gently pulls me back to the script. I'm looking forward to future training calls. This is definitely working! Thank you so much!

    Tara Dojan Avatar
    Tara Dojan
    5/16/2019
  • Powerful tools to maximize effective appointment setting skills and drive customers from the phone to the showroom!!

    Josh Breen Avatar
    Josh Breen
    8/24/2020
  • Staff is always professional and very kind! Michelle is my favorite trainer, always has constructive criticism and uplifting words! Has helped me so much in my job!

    Sal Tomlinson Avatar
    Sal Tomlinson
    8/27/2021
  • I wanted to express my sincere appreciation for the exceptional training Lauren provided as a Senior Phone Training Specialist. Her expertise and dedication truly deserve a 5 out of 5 star rating. Her guidance has been invaluable, and I feel confident and well-prepared book appointments thanks to her support.

    Martin Estrada Avatar
    Martin Estrada
    9/21/2023
  • I've been in the phone training program for a few months now and I feel like I'm a lot more confident on the phone now and my numbers prove that. They are extremely helpful at coaching you through different calls and scenarios! Jessie is super pleasant on the phone coaching me and I always look forward to having her as a coach.

    A Google User Avatar
    A Google User
    3/08/2021
  • The training staff is always extremely friendly and helpful with questions and concerns! I have learned a lot through the CMS phone training program and highly recommend it!

    Krystal Gancarski Avatar
    Krystal Gancarski
    9/18/2020
  • Working with CMS has greatly assisted me with my incoming phone calls. The training sessions were smooth, helpful, and knowledge filled. Amazing job from everyone I’ve worked with and I thank them greatly!

    Jeramy Marshall Avatar
    Jeramy Marshall
    8/05/2022
  • Fantastic training today with Layney! The more they work with me, the better I feel I am getting! Thanks again!

    Eric Cody Avatar
    Eric Cody
    12/08/2021
  • This review is from a trainee point of view. I have been in sales for 3 years and the training from customer management systems is a great tool I use every day, to improve my sales and over all phone skills. Keeps me focused on the true goal of every phone call. The weekly review meetings are a great way to help me to stay sharp and to hold my self accountable.

    Sean Corr Avatar
    Sean Corr
    2/10/2021
  • I have had many different trainings over 20 years in the car business some have been very helpful some have only regurgitated old techniques and information. I have found CMS techniques to be extremely helpful. I am setting more appointments and more are actually showing. This program is excellent.

    Rob Cannon Avatar
    Rob Cannon
    8/05/2022
  • I currently just completed my third training with CMS and am impressed on how much their tools have helped me better myself! I have already increased my confirmed appointments and my sales have already started to increase! Kyleigh has been very helpful walking me through the process and making great suggestions and letting me know where I am struggling and how I can make a change for the better. If you or someone you work with is new or is struggling with phone skills I suggest working with CMS!

    Dan Downing Avatar
    Dan Downing
    2/12/2025
  • Great training! It has helped us set better appointments and more appointments. They are also very friendly every week when we call and do our phone training.

    Courtney Sander Avatar
    Courtney Sander
    10/10/2019
  • I had a wonderful experience with the phone trainers here! At first I was hesitant and nervous, but after the first 2 calls, I noticed actually how helpful they are! You actually really get into it sometimes, and they feel like real calls with a customer. This has helped me with picking great word choices/rebuttals in some of my current leads! Thank you!

    Paige Grandowski Avatar
    Paige Grandowski
    12/11/2019
  • From Eide Subaru, ND. Thank you for helping me improve my phone skills appreciate all the help from the team. would recommend to any business!

    Derek Chase Avatar
    Derek Chase
    4/16/2026
  • The weekly phone training sessions are well-structured and clearly focused on professional growth. The program provides a strong foundation for improving communication skills and can be a valuable asset for dealerships looking to enhance the performance of their BDC, customer care, and sales teams. Overall, it’s a useful resource for building consistency and confidence on the phones. I would recommend this program to dealerships of any size.

    Jessica Froelich Avatar
    Jessica Froelich
    4/01/2026
  • I am a car salesman and I needed some training to help me be more affective in phone calls, And setting appointments.. After a few training sessions with Kara My phone Sales closing rate has gone way up! and has helped my confidence tremendously. I would recommend this training program to anyone in Sales.. Thank you CMS!!

    Chandler Bobbitt Avatar
    Chandler Bobbitt
    8/27/2020
  • I LOVE this phone training! I was a TOTAL LOSER on the phones until I took CMS training. Not anymore 😊. It is really easy and really helped me with booking appointments! Love it! Thanks CMS.

    Sandra McMurray Avatar
    Sandra McMurray
    4/09/2026
  • This training is very detailed and moves at a great pace to learn quickly without it becoming overwhelming. I have scheduled more than double the appointments that I used to. Also, Jamie Tilton is an amazing trainer that will guide you to success and increase your appointment setting fast!

    Tylet Lewis Avatar
    Tylet Lewis
    11/18/2019
  • Great training team! The staff is friendly and professional but still makes a point to keep it relaxed and answers all questions asked. has taught some really great transition phrases and helps with overcoming objections with customers by providing alternatives. For all first time BDC representatives, this is a great way to help get over the anxiety of talking on the phone.

    Alyson Kilanski Avatar
    Alyson Kilanski
    5/17/2021
  • This is such a great team! There is nothing like practicing with a group that you feel comfortable with. Our company has greatly benefitted from the practice and the all around kindness/ helpfulness of the whole team. Thanks everyone 🙂

    Angie Hartman Avatar
    Angie Hartman
    2/22/2022
  • The phone training provided has been a great help. The role playing has prepared me for a myriad of situations. I constantly find myself subconsciously utilizing the techniques taught.

    Ryan Avatar
    Ryan
    6/02/2026
  • Customer Management Systems has really helped me own the phone when having conversations with customers, I feel more confidant and setting more firm appointments while gaining the trust of customers. We absolutely love Ryan and Taylor and always feel excited to get our next phone call after doing our weekly training. Great people! Great company!

    Melissa Gibbs Avatar
    Melissa Gibbs
    9/04/2019
  • For starters each phone training specialist I have had in the past 8 weeks are fantastic and very professional. When your not use to giving out information on the norm over the phone, they encourage you by giving you feedback on how to transition through it. I am grateful for my Company investing in me to go through this phone training. Thank for for keeping it simply simple.

    Emily Polvorosa Avatar
    Emily Polvorosa
    8/25/2020
  • This training has helped me out a lot and has helped me boost my confidence when talking to customers

    Lissa Urbaez Avatar
    Lissa Urbaez
    4/01/2026
  • People are amazingly friendly to train with over the phone. No pressure at all to get anything correct, they understand they are training you. Just finished training with Coral (don't know if I spelled the name correctly). She is very knowledgeable and friendly, just as everyone there is. Thank you guys!

    Tyler Heidenheimer Avatar
    Tyler Heidenheimer
    5/13/2019
  • I Have Been In Phone Training with This Company for a Few Months. I Can Tell its making a Difference in the Way That I Answer/Control The Calls with My Customers. All of the Trainers have Been Great! Kim Was My Trainer today and Was Very Attentive to Help with any questions I Have.

    Bennett Cobban Avatar
    Bennett Cobban
    5/24/2022
  • I am having a wonderful experience with CMS training! I have had great experience with my trainer Coral the past two weeks. I was super nervous at first, but then after the first couple tries I can really notice a difference, and now it's a breeze. Highly recommend this phone training!

    Nadiyah Jurado Avatar
    Nadiyah Jurado
    12/19/2019
  • Awesome Staff !!! - was able to better refined and focus the time I spend on the phones with Great Results

    A Google User Avatar
    A Google User
    9/03/2020
  • I've been in sales for a little less than 5 years. From selling health products door to door, to selling insurance and retirement investments, to now..... selling cars. I've gone through many scripts, but I'll have to say these scripts are much simpler and effective than any other I've been accustomed to. As far as their company goes, CMS, it's been a pleasure to have been trained by them. Their communication and understand is on point and punctual. Their employees, Sarah and Jessie (Sorry if I misspelled the names), are nothing short of fantastic. Always calm, patient, understanding, and professional. They're always checking in multiple times during the week to remind our sales team to get our phone training done. It's never a bother, but rather a pleasure since we're always so busy, the reminder helps a lot. Nothing but good things to say. Would recommend!

    Branden velazquez Avatar
    Branden velazquez
    10/16/2020
  • The training has improved my phone skills, as well as my confidence level, in encouraging customers to come in to our dealership. All of the trainers are wonderful to work with. Thank you!

    S Hullings Avatar
    S Hullings
    11/26/2019
  • Extremely nice and professional staff! Many different training scenarios for all levels of experience

    Carolyn Rainville Avatar
    Carolyn Rainville
    8/13/2021
  • Absolutely great training program from these guys! The entire staff is extremely friendly and helpful! The tools that they give you and help you practice with have helped me drastically improve my phone interactions with customers, from information gathering, to objection handling and setting appointments. Thank you!

    Lennon Da Hora Avatar
    Lennon Da Hora
    1/07/2020
  • Customer Management Systems has helped me become successful and confident when I am on the phone with customers! All the trainers that I have worked with have been great and guided me through the course of my training. Thank you all for your help!

    Panya Konstantinou Avatar
    Panya Konstantinou
    10/05/2021
  • Awesome trainers. We use this company for phone training selling Harleys and they have helped all of us out with being more fluent on the phones. They are super helpful and awesome to work with. Highly recommend them.

    Jacob Madden Avatar
    Jacob Madden
    4/11/2023
  • This training was super helpful. Definitely increased my confidence both over the phone and in person. Everyone was super duper helpful and provided me with tips and advice on how to get better. I trained with Kalista and Taylor several times and each time was extremely pleasant. I would definitely recommend this training to anyone considering it.

    Jeraldine Beaubrun Avatar
    Jeraldine Beaubrun
    5/04/2023
  • Michelle Betancurt is a splendid phone trainer and I would recommend to ONLY go through her. Everyone else is good be she actually cares and WANTS to help you better yourself and makes sure you are doing well! She helped me advance my confidence in the phone training!!!!

    sonny j Avatar
    sonny j
    3/11/2022
  • Being able to handle sales calls without hesitation is very important in my line of work. The training calls and mock sales calls they do are really starting to improve my sales game, and I have only been training for a couple months at a phone call a week. I was feeling slightly awkward at my sales calls and nowadays I feel much more competent. Thanks CMS.

    Brendan Callahan Avatar
    Brendan Callahan
    9/05/2020
  • CMS and their word track learning system has been wonderful for understanding the way incoming and outgoing calls are to be handled. The associates at CMS are very wonderful to work with with an expertise of handling questions and overcoming objections. I look forward to talking with them and learning new methods of procedures. Great Stuff!!

    John Mijal Avatar
    John Mijal
    5/25/2022
  • Rachel Chambers helped me today with my 6th phone training session and I could not be happier. First of all, Everyone I've talked to has been super nice walking me through the training's and helping me work on my phone growth.
    I've had A LOT of success using their scripts and I would definitely recommend these training to anyone in the phone sales industry.

    Mark Rhinesmith Avatar
    Mark Rhinesmith
    7/12/2019
  • Great team to work with and very friendly. Always willing to go above and beyond in helping us with any questions we may have before during or after our sessions. I've personally benefited from this training! Raises all around!!!!

    Dustin Tompkins Avatar
    Dustin Tompkins
    12/08/2022
  • The trainers at this company ensure that they go at a speed that you are comfortable with. They also give you lots of feedback both during the training and after the training. Lots of information that can be used both at work and outside of work! Highly recommend their phone training program!

    Faith Hunt Avatar
    Faith Hunt
    12/08/2022
  • I have personally seen an increase in my success because of Customer Management Systems. The staff are all highly professional. Their service stands above and beyond the rest. If you are not using their service you are truly missing out on your own success. I highly recommend Customer Management Systems.

    AJ Lamb Avatar
    AJ Lamb
    8/04/2020
  • This has been great training for me, my appointments have gone up. Also, I have had more clients show up on time as well. My confidence has definitely gone up on setting appointments and over coming objections on the phone. Thank you!

    Leo Lopez Avatar
    Leo Lopez
    11/07/2019
  • Layney, Kim, Bobbie, and Jessie all have wonderful communication skills. Makes the training fun and entertaining when it comes to scenarios when speaking to customers. They are all super friendly and I truly enjoy training with them.

    Regina Price-Douglas Avatar
    Regina Price-Douglas
    1/25/2022
  • I highly recommend using Customer Management Systems for your business! They allowed me to get comfortable with customer objections, setting solid appointments and the overall flow of a live call without any hiccups. The staff is absolutely amazing and give great feedback!

    Westgate Shared Avatar
    Westgate Shared
    9/11/2020
  • Great experience using CMS! Very educational and informative! Sarah is spot on with her training! I’m going to say again Sarah is spot on! They actually work with you to see improvement, instead of just reading a script! Highly recommend for any sales job!

    Warren Washington Avatar
    Warren Washington
    11/18/2020
  • It’s been a lot of fun really using my experience with phone training with customers. Even if you’re just starting out, you’ll catch yourself weaving in your training with everyday calls! Special thank you to Taylor Darby, whom has been an absolute gem to work with. Thank you for making my training sessions light hearted and fun!

    isaac smyth Avatar
    isaac smyth
    3/15/2023
  • The phone training with Ms. Haileigh Atkinson is always wonderful! She always has a great attitude, is very knowledgeable and professional. The phone training has helped me a lot when I speak on the phone with my customers, it makes me feel way more comfortable and prepared for anything that comes my way. I look forward to training with her every week!

    Lauryn Smith Avatar
    Lauryn Smith
    1/27/2021
  • CMS always reaches out at the beginning of the week to get a jump start on training - very much appreciated.

    All staff members I have worked with are very professional and work to ensure you are comfortable in maintaining control over the phone. The training may seem a little tedious as it is repetitive, but it really works! Developing a plan/approach on the phones is very important!

    Michael Scarn Avatar
    Michael Scarn
    11/21/2020
  • I've been using Customer Management Systems for months now and I love it. It's incredibly beneficial in a multitude of ways. When I'm talking to customers, I now feel so much more ready to handle any issue that arises. All of the phone trainers are very nice and Jamie is absolutely great. She's very professional and makes sure to keep it real, as if you're really talking to an actual customer. I learn so much every time I use it. I definitely recommend CMS to anyone that is even remotely curious. Give it a shot!

    Andrew Dressler Avatar
    Andrew Dressler
    5/02/2019

Our Phone Training Slots

For a low monthly price, phone training slots are versatile – you can train a sales rep, a service rep, your parts staff or receptionist, all by making simple substitutions effortlessly when needed. Training slots can be used for any and all of the courses that we offer.

PHONE TRAINING SLOTS

 

COST EFFECTIVE

Sell more cars with a monthly cost lower than the average gross on one vehicle.

VERSATILE

Train anyone at your dealership using our training slots – sales, service, parts and more.

TURNKEY

We’ll provide you with every piece of the phone training puzzle, while doing all of the heavy lifting.

FIX YOUR PHONES TODAY.

Take the first step to fixing your phones forever.