Dealership Phone Training Institute
Reviews

Hear it from the people on your phones.

Real, unedited Google reviews from sales reps, BDC agents, service advisors and receptionists who trained with us.

4.9
147 Google reviews
Listen

In their own voices.

Dealers and managers describe their results after training with us. Press play on any recording.

61 Appointments Set: A New RecordRecorded client testimonial1:43
49 Appts Set, 38 Showed, 24 SoldRecorded client testimonial0:27
Car Sold Every 3 Phone CallsRecorded client testimonial1:08
43 in 1 Week with 5 RepsRecorded client testimonial0:13
Grossed $12k in 2 WeeksRecorded client testimonial0:18
Doubled the Phone-ups SoldRecorded client testimonial0:29
Best Day in Store HistoryRecorded client testimonial0:26
Worth 3-6 Units a Month, EasilyRecorded client testimonial0:22
BDC - Huge IncreaseRecorded client testimonial0:35
24 Appointments Set, 15 ShowedRecorded client testimonial1:45
Improved Appts from Out of StateRecorded client testimonial1:14
Using the Techniques in EmailsRecorded client testimonial1:21
The Trainers are Highly QualifiedRecorded client testimonial0:26
Google reviews

Read what reps say.

“Emily "Smith" the phone trainer is really good at her job, and very informative, helpful, and patient when I struggle or present a question to her. I look forward to her calls each week! -Andy @ Thielen Motors in Park Rapids, MN 56470”
AS
Andrew SollienJuly 2026
“Every week I feel myself getting more comfortable and confident on the phones. The consistent role‑plays and familiar scripts make it easy to navigate conversations, stay in control, and handle objections that used to throw me off. What used to feel challenging now feels natural, and I can hear the improvement in my tone, pacing, and confidence. This training is helping me sharpen my skills, strengthen my communication, and show up better for every customer I talk to.”
RR
Roberto RamirezJune 2026
“I have participated in phone training for 17 weeks now, and the knowledge I’ve gained has been invaluable. It has not only improved my phone conversations but has also helped me greatly with texting and email communications. I would highly recommend this course to anyone, whether they are a beginner or an experienced sales professional.”
DG
Dan GoughJune 2026
“The phone training has been very helpful and easy to follow. It gave me practical techniques for communicating with customers more confidently and professionally. I learned how to build rapport, ask the right questions, handle objections, and keep conversations focused. The training was engaging, and I can already apply what I learned to improve my customer interactions. Overall, it is a valuable experience that has made me feel more prepared and effective on the phone.”
JM
Judith MunizJune 2026
“The training provides practical techniques for setting more appointments, improving communication with customers, and confidently handling customer rebuttals and objections. The sessions were engaging, easy to understand, and filled with real-world examples that our team could immediately apply. Since completing the training, we've seen improvements in our conversations with customers and our overall appointment-setting process. We appreciate the knowledge, professionalism, and support provided by the CMS Training team and would highly recommend them to any business looking to strengthen their customer engagement and sales skills.”
AM
Abigail MorelJune 2026
“I've really enjoyed the weekly phone training with Customer Management Systems. The sessions are engaging, practical, and full of tips that I can apply immediately in my customer conversations. I've gained confidence on the phone and have seen a positive impact on my results. Highly recommend!”
CH
Carissa HaraczkaJune 2026
“Our company has been using CMS for phone training, and the experience has been absolutely incredible. A huge shoutout to Alexis and Emily—they are both amazing, supportive, and incredibly helpful throughout the entire process. They don’t just teach; they genuinely care about helping you improve and build confidence on the phones. The sales scripts they provide are practical and highly effective. I find myself naturally using their script structures during live customer calls, and I’ve already seen a high success rate in my conversions. If you want your team to master the art of talking to sales customers, I cannot recommend CMS enough!”
NT
Nicole ThorntonJune 2026
“The phone training provided has been a great help. The role playing has prepared me for a myriad of situations. I constantly find myself subconsciously utilizing the techniques taught.”
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RyanJune 2026
“The dealership I work for uses CMS as a phone training vendor and the experience has been absolutely wonderful, all of the trainers are very kind and helpful and all of the feed back is great and has definitely helped me improve in my day to day work interactions.”
RW
Richard WilsonMay 2026
“The phone training is actually much better than what I thought it was gonna be. They make it very easy and simple to understand, And I find it easy to integrate into my everyday sales conversations.”
NG
No Gamble No FutureApril 2026
“From Eide Subaru, ND. Thank you for helping me improve my phone skills appreciate all the help from the team. would recommend to any business!”
DC
Derek ChaseApril 2026
“Customer Management Systems has been great! They have taught me many great word tracks that I use everyday now. I have seen my appointment numbers increase every month since we started their training. Everybody on the phone is always super nice and professional.”
TC
Taylor CarlsonApril 2026
“I LOVE this phone training! I was a TOTAL LOSER on the phones until I took CMS training. Not anymore 😊. It is really easy and really helped me with booking appointments! Love it! Thanks CMS.”
SM
Sandra McMurrayApril 2026
“I’ve been in the auto sales business for 11 years and have trained with a number of companies, but CMS really stands out. The team is personable, professional, and genuinely invested in your success. They give you a solid structure to handle any type of call while keeping it natural and customer-focused, making it much easier to guide conversations toward setting appointments. Big kudos to the trainers for such a great experience!”
FM
Frederick MarquisApril 2026
“This training is great the people who do the training are amazing friendly and helpful and the training itself has help build more confidence when speaking with customers on the phone and turning them into appointments”
GC
George CadaApril 2026
“The weekly phone training sessions are well-structured and clearly focused on professional growth. The program provides a strong foundation for improving communication skills and can be a valuable asset for dealerships looking to enhance the performance of their BDC, customer care, and sales teams. Overall, it’s a useful resource for building consistency and confidence on the phones. I would recommend this program to dealerships of any size.”
JF
Jessica FroelichApril 2026
“This training has helped me out a lot and has helped me boost my confidence when talking to customers”
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Lissa UrbaezApril 2026
“I currently just completed my third training with CMS and am impressed on how much their tools have helped me better myself! I have already increased my confirmed appointments and my sales have already started to increase! Kyleigh has been very helpful walking me through the process and making great suggestions and letting me know where I am struggling and how I can make a change for the better. If you or someone you work with is new or is struggling with phone skills I suggest working with CMS!”
DD
Dan DowningFebruary 2025
“Our new GM came with the idea of phone training and I honestly doubted that it would be of benefit at first. Then I actually started implementing the training on all phone ups until I got so good at it, I started getting a lot more people in over the phone which led to more sales. I also thought that I could do the same not only in phone calls, but with Facebook Market Place texts and it also worked perfect! Casey Johnson and Jessica Ryan to be specific are amazing!”
ZG
Ziad GhanemFebruary 2024
“The phone training works great! I use it often when talking on the phone and setting appointments. Everyone I have talked to are so NICE & FRIENDLY!!!”
EN
Esther NuryagdievaNovember 2023
“Have helped me tremendously with working on the phone. They have an excellent structure and work well with coaching you. I am new to car sales and have increased sales over the phone/setting appointments since I started training with them.”
DM
Dustin MarteneyOctober 2023
“I wanted to express my sincere appreciation for the exceptional training Lauren provided as a Senior Phone Training Specialist. Her expertise and dedication truly deserve a 5 out of 5 star rating. Her guidance has been invaluable, and I feel confident and well-prepared book appointments thanks to her support.”
ME
Martin EstradaSeptember 2023
“The CMS training was absolutely fantastic. Coming from someone who is brand new to the car business, this training improved my confidence and comfortability with talking to customers and handling their objections.”
PC
Parker ColeSeptember 2023
“CMS is the best dealership phone training institute! All of there phone trainers are excellent, professional, and have awesome energy. I highly recommend Taylor Dean and Kallista Head they both are encouraging and personable. They make phone training enjoyable. CMS will be sure to help you better lead conversations with customers and gain confidence over the phone.”
DL
Dallas LeeAugust 2023
“Extremely professional & attentive staff. They go above and beyond to get your training done as quickly and efficiently as possible. They always tell you what was done RIGHT & what areas you need to work on versus just bombarding you with information. Each role-play is followed up with questions to make sure you’re comprehending & not just listening and repeating. You don’t mind doing training when they make it fun. Keep up the great work team! What you’re doing is working for everyone! -Ryan Flanagan”
RF
R FlanAugust 2023
“The phone training course has been a great tool to help my sales productivity. It has given me structure and a road map that has increased my monthly sales total. Thanks for all your help.”
DC
Dedric CampbellJuly 2023
“I would like to thank them. Because I have never worked in car sales before so when I started working I didn’t know how to talk to customers over the phone and set up the appointment plus how to come over the objections that they have but working with CMS I learned a lot. I highly recommend them. Thank you so much Belleville Hyundai for getting me connected with them.”
NP
Nikit PatelJuly 2023
“As with all training systems people gather different bits of knowledge and wisdom from them. I started in car sales 6 months ago from the time this review was written. What this training has done for me (I am on week 13) is increase my confidence overall on the phone. It has helped my transitions from information gathering to appointment setting and objection handling better. The ladies are always kind and fun to work with. I have sat and laughed for 5 minutes during one of the calls and it has been a joy to work with CMS!”
LM
Levi MetzgerJuly 2023
“CMS has been very helpful. I work at a dealership and every week I look forward to doing my phone training just because it helps me feel more confident on the phone with the customers. All the staff are amazing and very helpful as far as they critique you throughout the training by giving you advice on how you did plus what you can improve on. If you are new and work at a dealership like I do or evening have to take call or make them. This training is a game changer and is very beneficial.”
ND
Natalie DayMay 2023
“This training was super helpful. Definitely increased my confidence both over the phone and in person. Everyone was super duper helpful and provided me with tips and advice on how to get better. I trained with Kalista and Taylor several times and each time was extremely pleasant. I would definitely recommend this training to anyone considering it.”
JB
Jeraldine BeaubrunMay 2023
“Awesome trainers. We use this company for phone training selling Harleys and they have helped all of us out with being more fluent on the phones. They are super helpful and awesome to work with. Highly recommend them.”
JM
Jacob MaddenApril 2023
“I have never had a Dealership Job in Sales so when I started, I did not know how to get the customers in the dealership, this training has helped me in many ways! I use it daily when I get stuck in a conversation or when it becomes complicated. HIGHLY RECOMMENDED. Thank you Walsh Honda for getting us the training we needed to become better.”
SH
Sarah HammondsMarch 2023
“It’s been a lot of fun really using my experience with phone training with customers. Even if you’re just starting out, you’ll catch yourself weaving in your training with everyday calls! Special thank you to Taylor Darby, whom has been an absolute gem to work with. Thank you for making my training sessions light hearted and fun!”
IS
isaac smythMarch 2023
“Jesse and Lauen are great. I have completed both the service and sales programs (basic and masters). The scripts are easy to follow and the team gives great feedback.”
DW
Darlene WestMarch 2023
“The best phone training I have had so far. The scripts are practical and easy to follow not to mention, effective. It has really helped me up my game. Sierra is pleasant and detailed-oriented when pointing out my strengths and weaknesses.”
NC
Nestor CaroJanuary 2023
“Absolutely amazing, I have been using their phone training program through my place of employment and I actually look forward to doing the training every week. The women I have worked with are absolute joys and I want to be friends with every single one of them. Shoutout to Lauren, Joanna, Asia and Sierra (and another wonderful woman ho unfortunately I forgot to write down the name for). I highly recommend this to anyone in a sales position as I have seen ample improvement already and cannot wait to continue to grow.”
BG
Bryn GatzJanuary 2023
“I was a bit apprehensive about phone training due to the fact that I've been in customer service/retail/management for my entire working life. However, I am new to my job and line of work but still prefer to be human and have natural interactions with customers. After a couple months of doing this training I noticed that my conversations with customers were going a lot more smooth. I found that it didn't matter if I didn't have every answer because I defaulted to the script provided. I even got to be myself and put my own heart into the calls. I am very happy with this training!”
BO
BabyJ OliverJanuary 2023
“I have been doing the phone training for a short time and the trainers are awesome, they explain what we will be going over and let you know what they think you need to practice on. The training is a lot of what my BDC Manager has trained me on, just the wording is a little different. I have applied the training that I am receiving to incoming calls and follow up's with other customers and I feel that it is well worth it. It is so good to know that I work for a company that wants to invest in myself to make be a better part of the team.”
KT
Kimberly TalbertJanuary 2023
“Great team to work with and very friendly. Always willing to go above and beyond in helping us with any questions we may have before during or after our sessions. I've personally benefited from this training! Raises all around!!!!”
DT
Dustin TompkinsDecember 2022
“The trainers at this company ensure that they go at a speed that you are comfortable with. They also give you lots of feedback both during the training and after the training. Lots of information that can be used both at work and outside of work! Highly recommend their phone training program!”
FH
Faith HuntDecember 2022
“The training is a useful tool for anyone in a customer service role. The biggest thing you’ll learn and be able to apply is word choice. Being able to correctly navigate conversations and objections with correct word choice is a big asset. The team does an excellent job training!”
HH
Henry HansonAugust 2022
“An absolutely helpful experience. Definitely improved my abilities as a sales person. They have such wonderful and nice reps that are all about taking the time to challenge you and make sure you know how to get it right. Would love to see what else CMS has to offer. Keith Rivera”
KR
Keith RiveraAugust 2022
“Working with CMS has greatly assisted me with my incoming phone calls. The training sessions were smooth, helpful, and knowledge filled. Amazing job from everyone I’ve worked with and I thank them greatly!”
JM
Jeramy MarshallAugust 2022
“I have had many different trainings over 20 years in the car business some have been very helpful some have only regurgitated old techniques and information. I have found CMS techniques to be extremely helpful. I am setting more appointments and more are actually showing. This program is excellent.”
RC
Rob CannonAugust 2022
“I have always had great experience with phone training and my favorite person to talk to is Jessie. All of them are very attentive and very nice on the phone explaining everything needed. I have been in the business for 15 years and still feel that there are a few things with these scripts that help me with my word track with customers. Thank you!!!”
TK
Tanya KennedyJune 2022
“I have had a fantastic training experience with this company. I especially want to give a show out to Kimberlee the trainer for her friendly and supportive manner. Very great program that genuinely cares about the growth of the trainees.”
SM
Sharon MartinezJune 2022
“I Really enjoyed this phone training program. I felt it taught me: How to handle customers that aren't so friendly to deal with and different strategies around it. Special thanks goes out to DJ Williams and his staff for all there help and patience with me through this program. Thank you”
JD
Jen DeleonardJune 2022
“All the conversations are great! So helpful and has helped me to become more confident on the phone. Looking forward to my next training script! Thanks to all of you!”
AM
Alison MoynihanJune 2022
“It’s a great environment, I worked there for 3-4 years and I really enjoyed the experience. The office environment is really welcoming, I hear how people prefer this job than any other competitor due to the friendliness of every employee. Pettiness and gossip is never tolerated making it a safe environment ✨ Like I said no tolerance for anything else than professional adults! the management really cares about employees at this establishment, its like nothing ever seen.”
KK
Kimberlee KoernerMay 2022
“Great staff, very personable, my last experience with Kim was awesome. Keep up the hard work y'all are doing great. I would recommend this training to anyone in the car business.”
RS
Rocky StanleyMay 2022
“CMS and their word track learning system has been wonderful for understanding the way incoming and outgoing calls are to be handled. The associates at CMS are very wonderful to work with with an expertise of handling questions and overcoming objections. I look forward to talking with them and learning new methods of procedures. Great Stuff!!”
JM
John MijalMay 2022
“I Have Been In Phone Training with This Company for a Few Months. I Can Tell its making a Difference in the Way That I Answer/Control The Calls with My Customers. All of the Trainers have Been Great! Kim Was My Trainer today and Was Very Attentive to Help with any questions I Have.”
BC
Bennett CobbanMay 2022
“I really enjoyed my training sessions. They were truly helpful ensuring I have the skill sets needed and tweaking things here and there to make me more successful. Michelle and Laney were awesome. I know majority of the time I was paired with Michelle based on when I did my phone training she was always very polite and helpful. I really enjoy my trainings because I truly feel they help and reminds me word tracks to use. Thank you all for your continuous help.”
AW
Arianna WadeMarch 2022
“Ladies are absolutely amazing at helping you get better not only to set appointments but customer service overall! Great feedback on every phone call training. Definitely make my day!”
AS
Andrey ShichaninFebruary 2022
“This is such a great team! There is nothing like practicing with a group that you feel comfortable with. Our company has greatly benefitted from the practice and the all around kindness/ helpfulness of the whole team. Thanks everyone 🙂”
AH
Angie HartmanFebruary 2022
“They have been very professional and polite! When first being told we were going to have to go through the training I was apposed to do so, but the interaction with their team has made me enjoy the time and learn a lot! Glad to be able to go through the training process!”
CW
clay womackJanuary 2022
“Layney, Kim, Bobbie, and Jessie all have wonderful communication skills. Makes the training fun and entertaining when it comes to scenarios when speaking to customers. They are all super friendly and I truly enjoy training with them.”
RP
Regina Price-DouglasJanuary 2022
“Trainers are awesome. Lauren is great. Been in the auto business 30 years and have done other programs but none as easy to actually implement into daily practice and see great results. Highly recommend!”
JH
Jeff HendersonJanuary 2022
“Bobbie Forrest my Phone Training Specialist is super detailed, very patient and thorough. She made sure I understood why it’s so critical to take the steps I need to take when on the phone with my clients and has helped me get more comfortable on the phone with the clients. I highly recommend!!! 10/10”
MN
Moises napolesDecember 2021
“I click to schedule my training session. I grab a cup of coffee and they call and here we go! Everyone has been great to work with. I just finished a training session with Layney and she handles things very professional and serious but fun and learn all at the same time. I have worked with Kim, Sarah, Michelle, LeAnn, etc. They have all been a joy and relaxing to work with. Great teachers, instructors, pleasant, and yes even fun! I even kind of look forward to it every week. LOL Happy Holidays!!!!”
PA
Polly AppleburyDecember 2021
“The trainers are great. I have definitely improved my salesmanship due to the training I have received. Also, one trainer specifically, Layney is top notch. She has helped me with additional questions on how to handle low inventory problems that have surfaced as part of the pandemic/ microchip shortage and was able to help guide me along with certain aspects of the training that I had a tough time relating to. I still have a lot more to learn but I have a lot more lessons to go from CMS.”
SC
Sean C MacDecember 2021
“Fantastic training today with Layney! The more they work with me, the better I feel I am getting! Thanks again!”
EC
Eric CodyDecember 2021
“They give you a simple easy word tracks to use for handling objections and setting appointments. Trainers are great. They are friendly, give clear direct instructions and have great feedback.”
JH
Jeff HendersonDecember 2021
“When my manager decided to go with them for training I was really worried and not looking forward to it, but I've really enjoyed every training exercise I've had. I can tell it's making me a better salesman- I know what to say to objections. It doesn't feel like training- they make it fun and pleasant. Thanks especially to Layney, she really does a professional job. Highly recommend.”
DF
Dawson “James” FordDecember 2021
“Customer Management Systems has helped me become successful and confident when I am on the phone with customers! All the trainers that I have worked with have been great and guided me through the course of my training. Thank you all for your help!”
PK
Panya KonstantinouOctober 2021
“I find the Incoming calls sales training to be extremely useful and relevant in my job. Every word of the script is crafted with the purpose of setting a solid appointment with a potential customer. I highly recommend this training and I look forward to starting the Outgoing Calls Sales training. Thanks so much, Brian Berlinguette”
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Brian BerlinguetteOctober 2021
“CMS has a great team, and really provides quality training for individuals pursuing a career in the car business! Not only do they provide great feedback, they keep you on your toes at all time! Thank you! - Francisco @ Chevy Exchange”
FZ
Francisco ZabalaAugust 2021
“These people are awesome! If you truly listen and understand what they try to help you understand, you will definitely set more appointments!”
DS
dylan schaafAugust 2021
“The staff is polite and courteous of a salesperson's time, and very professional in their technique. I have learned over my weeks of training that it is never too late to from others how to be more effective in communicating with customers. Customer Management Systems has certainly helped me in this regard. I would heartily recommend them.”
JL
Jim LongAugust 2021
“Everyone here is super nice and helpful! I have benefitted quite a bit from doing the phone training with CMS with phone skills. I spoke with Lauren today and she was really helpful and gives good feedback to help with the training!”
BC
Brianna CaronAugust 2021
“Extremely nice and professional staff! Many different training scenarios for all levels of experience”
CR
Carolyn RainvilleAugust 2021
“I have been completing training with CMS for months now and I think they have down an amazing job in their critiques and strategies to help build my phone communication skills. I believe it has helped me better handle customers on the phone as well as set more appointments.”
HH
Hayley HamiltonAugust 2021
“Great training team! The staff is friendly and professional but still makes a point to keep it relaxed and answers all questions asked. has taught some really great transition phrases and helps with overcoming objections with customers by providing alternatives. For all first time BDC representatives, this is a great way to help get over the anxiety of talking on the phone.”
AK
Alyson KilanskiMay 2021
“I absolutely love working with Lauren Camarillo . She is a very good trainer she is able to answer my questions and coach me in ways that make sense for me to take control of my conversation. I have been putting the scripts into use and they are working for me. I've been in the car business for 5 years and have never had any training like this before, I HIGHLY recommend it!!”
OS
Oscar SanchezMay 2021
“I absolutely love working with Tiffany. She is a very good trainer she is able to answer my questions and coach me in ways that make sense for me to take control of my conversation. I have been putting the scripts into use and they are working for me. I've been in the car business for 5 years and have never had any training like this before, I HIGHLY recommend it!!”
KW
Katie WilsonMarch 2021
“I love the training, the individuals are so nice and make it fun! Not to mention that this does help you set more appointments. Thanks for helping me become a better salesman!”
JF
Jarvion FranklinMarch 2021
“I've been in the phone training program for a few months now and I feel like I'm a lot more confident on the phone now and my numbers prove that. They are extremely helpful at coaching you through different calls and scenarios! Jessie is super pleasant on the phone coaching me and I always look forward to having her as a coach.”
AG
A Google UserMarch 2021
“I have been new to sales in the last 4 months and Now I feel like an expert on the phone talking to customers. I appreciate the training and I have learned a lot over the past few months. This is one of the best training classes I have ever taken and It made me more professional then ever on the phone. Thank you so much!”
DL
Deda LucovicMarch 2021
“This is one of the best phone trainings I have ever had. I find myself use the material in actual phone calls. The staff there are all top notch and would recommend to any and everyone!”
JP
Jeff PateFebruary 2021
“I will start by saying that the phone training is very good! The idea behind it is very clear and I can see how it can lead to setting better appointments. I'm really glad that I had the opportunity to take it and I would HIGHLY recommend it!”
RJ
Robert JonesFebruary 2021
“This review is from a trainee point of view. I have been in sales for 3 years and the training from customer management systems is a great tool I use every day, to improve my sales and over all phone skills. Keeps me focused on the true goal of every phone call. The weekly review meetings are a great way to help me to stay sharp and to hold my self accountable.”
SC
Sean CorrFebruary 2021
“This company must have all of their Trainers on the phone major in Communications. Tiffany Roberts went above and beyond in answering all of my questions and gave me really solid advice on how to become better over the phones and become more comfortable within myself. I would recommend this to anyone that needs a boost with communicating either in their workplace or in general.”
DS
Denton SmithFebruary 2021
“The training provided is very effective and efficient. The trainers are very helpful and walk you through everything step by step. Haileigh has been amazing to work with. She is very helpful and doesn't get upset when I mess things up. She is very professional with everything she does. I really enjoy working with her.”
BM
brian mcculloughJanuary 2021
“This program has helped my confidence tremendously with my communication skills when setting an appointment. The more you go over the material, the more efficient & secure your appointments will be! Huge shout out to DJ, Haileigh, & Lauren for all your help. They make you feel as comfortable as possible with the training. Highly recommended!!”
RM
Rebecca MulhallJanuary 2021
“The phone training with Ms. Haileigh Atkinson is always wonderful! She always has a great attitude, is very knowledgeable and professional. The phone training has helped me a lot when I speak on the phone with my customers, it makes me feel way more comfortable and prepared for anything that comes my way. I look forward to training with her every week!”
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Lauryn SmithJanuary 2021
“We have been using this program for 13 weeks now and it has made a world of difference! It not only helps with your phone word track but your in person word track also. It is a great tool to use and I think everyone should use this to improve! I would give 10 stars but it only let me give 5!! Great job guys! I appreciate all the help!!”
TP
Tyler ParkerJanuary 2021
“Over the course of doing this phone training I have found it most helpful with nailing down appointments for my place of employment. It has made my phone calls easier to handle and take control of the conversation. Also the girls that I have trained with have been great. They are tentative and helpful in any of my questions ot concerns. Two thumbs up!”
VR
Victoria RiversJanuary 2021
“I have recently gotten into a sales job with zero experience. This training with CMS has been amazing. The staff is very professional, and has great feedback. They are very on top of it, by giving you follow up and courtesy calls to remind you to get your training done. They have a very smooth and efficient training process that helps you build up the confidence slowly, instead of throwing you in the deep end. I am very pleased with their training process.”
GJ
Grant JohnsonJanuary 2021
“They have been extremely helpful with refining my phone tactics. The staff is kind, helpful and very insightful. I would definitely recommend their services to others seeking to enhance their sales processes”
PM
Patrick MorleyDecember 2020
“CMS always reaches out at the beginning of the week to get a jump start on training - very much appreciated. All staff members I have worked with are very professional and work to ensure you are comfortable in maintaining control over the phone. The training may seem a little tedious as it is repetitive, but it really works! Developing a plan/approach on the phones is very important!”
MS
Michael ScarnNovember 2020
“This is the best phone training company. They are very in-depth with working through the customers objections and scheduling the appointment to get them in the showroom. I would recommend them to any dealership who is looking for phone training that is professional and it really works!!! Thank you all for helping us!”
JP
Jennifer PhillipsNovember 2020
“Great experience using CMS! Very educational and informative! Sarah is spot on with her training! I’m going to say again Sarah is spot on! They actually work with you to see improvement, instead of just reading a script! Highly recommend for any sales job!”
WW
Warren WashingtonNovember 2020
“I have been doing the training for about 9 weeks now and I really appreciate it. The trainers are all super nice and helpful. And the techniques they teach us are really helpful while scheduling appointments. I would recommend to any dealership or phone business to have their employees train with them.”
DB
Douglas ByrdNovember 2020
“By far the best phone training system I have ever worked with. I often work with Sarah and Kara and they have never been anything other than wonderful to work with. Very professional and helpful.”
LF
Lindsey fountainNovember 2020
“I love the app. Feedback is great and I appreciate their honest opinions. I highly recommend.”
ST
Samuel TurnerOctober 2020
“At the beginning, I felt like I had known enough from previous phone training I had been given over the last few years of my career. Turns out I was wrong, and definitely have picked up some very useful knowledge after my 6th week doing this training. All of the staff is very fun to work with, especially Kara! She made the weekly training more fun, and even threw in some personal pointers of her own to help me even further. Keep an open mind, and give them a shot! It's worth it!”
SH
S HSeptember 2020
“The training staff is always extremely friendly and helpful with questions and concerns! I have learned a lot through the CMS phone training program and highly recommend it!”
KG
Krystal GancarskiSeptember 2020
“Excellent staff that provides a great way to improve auto sales. Although my training session has been geared towards auto sales, their method can be used with any kind of sales.”
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Tyler WalkoSeptember 2020
“I highly recommend using Customer Management Systems for your business! They allowed me to get comfortable with customer objections, setting solid appointments and the overall flow of a live call without any hiccups. The staff is absolutely amazing and give great feedback!”
WS
Westgate SharedSeptember 2020
“I highly recommend using Customer Management Systems for your business! They allowed me to get comfortable with customer objections, setting solid appointments and the overall flow of a live call without any hiccups. The staff is absolutely amazing and give great feedback!”
AG
A Google UserSeptember 2020
“Being able to handle sales calls without hesitation is very important in my line of work. The training calls and mock sales calls they do are really starting to improve my sales game, and I have only been training for a couple months at a phone call a week. I was feeling slightly awkward at my sales calls and nowadays I feel much more competent. Thanks CMS.”
BC
Brendan CallahanSeptember 2020
“<script type=’text/javascript’ charset=’utf-8′ src=’https://www.buzzsprout.com/211332.js?player=small&tags=43%20in%201%20Week%20with%205%20Reps’></script> <script type=’text/javascript’ charset=’utf-8′ src=’https://www.buzzsprout.com/211332.js?player=small&tags=Best%20Day%20in%20Store%20History’></script> <script type=’text/javascript’ charset=’utf-8′ src=’https://www.buzzsprout.com/211332.js?player=small&tags=Car%20Sold%20Every%203%20Phone%20Calls’></script> <script type=’text/javascript’ charset=’utf-8′ src=’https://www.buzzsprout.com/211332.js?player=small&tags=49%20Appts%20Set%2038%20Showed%2024%20Sold’></script> <script type=’text/javascript’ charset=’utf-8′ src=’https://www.buzzsprout.com/211332.js?player=small&tags=Doubled%20the%20Phone%20ups%20Sold’></script> <script type=’text/javascript’ charset=’utf-8′ src=’https://www.buzzsprout.com/211332.js?player=small&tags=Grossed%2012k%20in%202%20Weeks’></script> Awesome Staff !!! - was able to better refined and focus the time I spend on the phones with Great Results”
AG
A Google UserSeptember 2020
“Phone Training has really helped me overcome real life objections I get on a daily basis. Doing it only once every week makes the transition into learning new steps super easy and it becomes normal.”
JL
Jaylen LippSeptember 2020
“Amazing Phone Training, agents are personable & give great feedback and instruction while helping you learn the best uses to set appointments! Once a week for 20 minutes to enhance your appointments for your whole team is a great deal! I highly recommend to businesses!”
AD
Alysia DefreitasAugust 2020
“rebecca was awesome went through everthing step by step and made me feel comfortable thank you rebecca”
BN
bruce nicklesAugust 2020
“I am a car salesman and I needed some training to help me be more affective in phone calls, And setting appointments.. After a few training sessions with Kara My phone Sales closing rate has gone way up! and has helped my confidence tremendously. I would recommend this training program to anyone in Sales.. Thank you CMS!!”
CB
Chandler BobbittAugust 2020
“For starters each phone training specialist I have had in the past 8 weeks are fantastic and very professional. When your not use to giving out information on the norm over the phone, they encourage you by giving you feedback on how to transition through it. I am grateful for my Company investing in me to go through this phone training. Thank for for keeping it simply simple.”
EP
Emily PolvorosaAugust 2020
“Powerful tools to maximize effective appointment setting skills and drive customers from the phone to the showroom!!”
JB
Josh BreenAugust 2020
“I have personally seen an increase in my success because of Customer Management Systems. The staff are all highly professional. Their service stands above and beyond the rest. If you are not using their service you are truly missing out on your own success. I highly recommend Customer Management Systems.”
AL
AJ LambAugust 2020
“Starting out, I honestly thought I knew all there was to know about something as easy as answering the phone. After a couple sessions with Jamie, I realized I had A LOT to learn. With short sessions that really key in on specific points and with her AMAZING guidance, I don't dread learning new styles of appointment setting, gaining and keeping control of conversations and all around getting the correct information from every customer. She also asks if I have any questions or if I've ran into any specific situations that I didn't have an answer for. Really takes the time to get to know you and has helped my appointment setting rate over 50%. Thanks again Jamie, I really do appreciate it!”
EK
Eric KonichekJuly 2020
“Starting out, I honestly thought I knew all there was to know about something as easy as answering the phone. After a couple sessions with Jamie, I realized I had A LOT to learn. With short sessions that really key in on specific points and with her AMAZING guidance, I don't dread learning new styles of appointment setting, gaining and keeping control of conversations and all around getting the correct information from every customer. She also asks if I have any questions or if I've ran into any specific situations that I didn't have an answer for. Really takes the time to get to know you and has helped my appointment setting rate over 50%. Thanks again Jamie, I really do appreciate it!”
AG
A Google UserJuly 2020
“Although they're training you to use a script, the operators really know how to tailor the training to fit your business needs and give substantial feedback that is not only effective, but also give good reasoning of why it works. As someone who has a degree in Communication Studies, it's easy to see how effective the methods you learn in the training can be effective in controlling the conversation on the phone to make good use of both your time and the customer's time in getting to the point of interest and possibly closing a sale.”
JB
Joey BMWMay 2020
“We’ve been training with them for about 12 weeks now and the experience has been great so far!! Kara is by far my fave, she has a way of making you relax and allowing us to be ourselves which is great!! Keep up the good work Kara!!”
JM
John MccurrenApril 2020
“In the very beginning I wasn't sure if this was for me but after several weeks of training I have changed my mind. I have to say that once you put your mind to it the program works. I enjoy working with Jamie she makes the training process easy. Thanks Jamie”
JR
Julius ResnikMarch 2020
“Customer Management Systems is an awesome company to train with. Their skills and training are one of a kind. I've learn so much on how to handle incoming and outgoing calls base on the relation of the each call. I apply the skills I've learn from the trainers on every call I make to customers or potential customers and it has helped me to gain full control of the call and make the appointment. I will continue to follow the plan and exceed my expectations. Thanks Customer Management Systems and your team for a job well done!!!!”
LP
Lawanda PerryJanuary 2020
“CMS is an excellent option for dealership phone training. Their trainers offer relevant, bite-sized training sessions that will absolutely make your sales staff more effective when dealing with customers on the phone. Their approach is extremely effective and their trainers are top notch. I have worked with Jaime for several weeks and can not speak highly enough of her sessions, really good stuff!”
JJ
John JohnsonJanuary 2020
“Absolutely great training program from these guys! The entire staff is extremely friendly and helpful! The tools that they give you and help you practice with have helped me drastically improve my phone interactions with customers, from information gathering, to objection handling and setting appointments. Thank you!”
LD
Lennon Da HoraJanuary 2020
“I am having a wonderful experience with CMS training! I have had great experience with my trainer Coral the past two weeks. I was super nervous at first, but then after the first couple tries I can really notice a difference, and now it's a breeze. Highly recommend this phone training!”
NJ
Nadiyah JuradoDecember 2019
“Absolutely love this phone training. It has really helped my phone skills in a lot of ways especially overcoming objections from a customer. I have used my trainer Belle, 3 times and she has been great. She explains everything very well start to finish.”
KL
kimberlyn loweDecember 2019
“I had a wonderful experience with the phone trainers here! At first I was hesitant and nervous, but after the first 2 calls, I noticed actually how helpful they are! You actually really get into it sometimes, and they feel like real calls with a customer. This has helped me with picking great word choices/rebuttals in some of my current leads! Thank you!”
PG
Paige GrandowskiDecember 2019
“The training has improved my phone skills, as well as my confidence level, in encouraging customers to come in to our dealership. All of the trainers are wonderful to work with. Thank you!”
SH
S HullingsNovember 2019
“This training is very detailed and moves at a great pace to learn quickly without it becoming overwhelming. I have scheduled more than double the appointments that I used to. Also, Jamie Tilton is an amazing trainer that will guide you to success and increase your appointment setting fast!”
TL
Tylet LewisNovember 2019
“The Training that is provided to me and the Amazing Group of people behind all the training have helped me tremendously. I am able to be more comfortable in my ability to make those appointments. It gives me the confidence that is needed to be in the business! DJ is an awesome mentor and he is Great at what he does!”
RV
Rhonda VeladorNovember 2019
“The best phone training experience ever. All of the trainers do an exceptional job guiding you to improving weekly. I'd like to specifically thank Jamie- she is phenomenal!”
EM
Erick MatthewNovember 2019
“This has been great training for me, my appointments have gone up. Also, I have had more clients show up on time as well. My confidence has definitely gone up on setting appointments and over coming objections on the phone. Thank you!”
LL
Leo LopezNovember 2019
“Been a great program for me to go through. It helping me to slow my roll when I get a phone call. Looking forward to the continued learning in this program.”
AA
Alex AtkinsonOctober 2019
“CMS has a very comprehensive program for phone training. It will help every level of sales associate become more confident in speaking to customers on the phone and in person. I have been in Automobile sales for more than 23 years and I really have seen the value in this program. Thanks to all of my trainers!”
DD
Dean DeBuhrOctober 2019
“We are so blessed to have this phone training! The girls have honestly helped me with my confidence on the phone as well as helping me to take control of the conversation. Shout out to Taylor and Jamie! You have both helped me come out of my shell! My appointments have DOUBLED!!”
AB
Amber BenderOctober 2019
“Great training! It has helped us set better appointments and more appointments. They are also very friendly every week when we call and do our phone training.”
CS
Courtney SanderOctober 2019
“Since I have started with this training, I have so much confidence answering the phones and staying in control of the call! The staff is great and they are so friendly and helpful! I would highly recommend!”
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Sierra EspositoSeptember 2019
“Customer Management Systems has really helped me own the phone when having conversations with customers, I feel more confidant and setting more firm appointments while gaining the trust of customers. We absolutely love Ryan and Taylor and always feel excited to get our next phone call after doing our weekly training. Great people! Great company!”
MG
Melissa GibbsSeptember 2019
“Every time, helpful, encouraging and making sure I get it right. VERY real world applicable training!”
MD
Michael David's Honda page bAugust 2019
“The Phone training has been helpful on making more appointments. I keep working on my training makes it easier each day. Trying new things each day to be successful.”
RW
Ronald WrubelAugust 2019
“Using this company as a training method for making sales calls has helped considerably. Some of the trainers give very honest feedback, but some almost seem like they’re afraid to offend when I call in, but it is reflected in the scores they give instead. Overall a very positive experience. I was skeptical at first but phone calls have become was easier since I started using the scripts.”
TS
Tyler SchreifelsAugust 2019
“Love this phone training! Helped me boost my appointments at the dealership. The trainers are very upbeat and helpful. I definitely recommend Customer Management Systems.”
MT
Marc TVAugust 2019
“I enrolled in this program a green salesman and just a few weeks into it I am a selling machine! This will change your career for the better! The staff is so friendly and understanding. Taylor (probably is not her real name) helped me break out of my shell and step up my enthusiasm!!!”
DP
Daniel PruittJuly 2019
“Rachel Chambers helped me today with my 6th phone training session and I could not be happier. First of all, Everyone I've talked to has been super nice walking me through the training's and helping me work on my phone growth. I've had A LOT of success using their scripts and I would definitely recommend these training to anyone in the phone sales industry.”
MR
Mark RhinesmithJuly 2019
“The way this company treats it's client's is amazing. If you mess up they will help you out on how to overcome it. I have become more and more comfortable talking with clients over the phone.”
RD
Robert DavisJuly 2019
“Based on the training I have had in just the last 5 weeks, I am seeing a huge improvement in my appointment setting. The trainers are very easy to talk to and give constructive criticism to help you grow as a sales professional. Not only are my phone calls improving, but my demeanor and mindset on the lot has improved.”
DK
Danielle KroegerJune 2019
“This is an awesome training course. Using the techniques they teach in real life definitely work. I sound more professional and in control of the phone conversation, and you can easily transition into making the appointment!”
TK
Tony Kurdilla IIJune 2019
“I originally completed the 16 week Incoming Sales course to help with appointment setting and getting more familiar with automotive sales calls. As of today I have also completed the 12 week Outbound Sales course to help me further my phone skills and making sure my customers are taken care of properly. The staff is top notch and always willing to help ensure you get the most out of the courses. The group calls are also helpful as they serve as live critic sessions and help you realize areas you might be missing! All around a great team, and great learning experience!”
TE
Trevor ElliottJune 2019
“Great training a must for all Sales Professionals!!! Makes phone calls feel a lot less stressful by taking control of the conversation. Have had the pleasure of training with Coral more than once and she is great!!! It was hard to break 16+ years of phone calls but this made it a lot easier!!!”
HL
Huck LoveJune 2019
“Being new to BDC sales, this training is extremely helpful. Coral has a very patient and calming personality and explains the various parts of the script and why it works. I tend to go off script at times and Coral gently pulls me back to the script. I'm looking forward to future training calls. This is definitely working! Thank you so much!”
TD
Tara DojanMay 2019
“I have definitely seen an improvement of my skill set on the phones. This training has allowed me to stay in control when speaking with a customer and I have definitely set more appointments due to this. I've worked with Janie and she does an excellent job!”
RS
Ralph SaldanaMay 2019
“Coral is by far their best trainer! She effectively communicates where you go wrong and how to correct it. She's kind and courteous on the phone, and takes the time to make the training fun and enjoyable. Highly recommend others to partake in this training!”
BR
Brian RaubMay 2019
“I've been using Customer Management Systems for months now and I love it. It's incredibly beneficial in a multitude of ways. When I'm talking to customers, I now feel so much more ready to handle any issue that arises. All of the phone trainers are very nice and Jamie is absolutely great. She's very professional and makes sure to keep it real, as if you're really talking to an actual customer. I learn so much every time I use it. I definitely recommend CMS to anyone that is even remotely curious. Give it a shot!”
AD
Andrew DresslerMay 2019
“There phone training is the absolute best. They take their time to make sure you understand why you are using the necessary steps. They work with you, take time to answer questions, point out all the things you did right and give you recommendations on where to improve. It is a very comfortable training process. Being in sales for over 25 years, I have had numerous phone training classes and this is by far the best and most thorough one I have every had. Anyone in sales should take the opportunity to take this course. Coral, who I dealt with more than once guides you in a very positive manner, takes time to make sure you understand everything and seems to really care that you succeed. She did a great job!! I absolutely recommend this course!!”
JM
JohnDavid MorganApril 2019
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